24+ Years of Experience
Home Basket, founded by Nurul Madjid, is a 24+ year-old brand from Bali, Indonesia, crafting sustainable home decor from locally sourced, natural materials using traditional techniques. It empowers local communities by providing livelihoods for hundreds of families, preserving cultural heritage, and offering eco-conscious products with a tropical, tribal, and village vibe. Home Basket is committed to sustainability, community empowerment, and handcrafted beauty.
Our history
the first Store
First established under the name JEMEH NATURAL as a small shop selling natural handicrafts on Jl. Teuku Umar Barat who is now HOME BASKET 1.
the first branch store
As public awareness and interest in natural, environmentally friendly ingredients increase, and with our desire to expand our reach to more people, we founded our first branch, Home Basket 2.
The founding of Home Basket Persada
Built with dedication and hard work, the home basket icon was born, namely Home Basket Persada, which has become a symbol of the strength of traditional craftsmen.
Exhibiting at IFEX 2025
Our participation in IFEX 2025 will bring the symbols of traditional craftsmanship to an international audience.
Brand Philosophy
empowering the community over the profits
HOME BASKET is more than just a brand – it's a community. We collaborate with talented artisans working from their homes, bringing their unique skills and heritage to life in every piece we offer. By choosing HOME BASKET, you're directly supporting sustainable livelihoods and helping us uplift hundreds of families. Our commitment goes beyond profit; it's rooted in the belief that beautiful things can be made with integrity and purpose.
home basket
company profile
We believe that business can be a force for good. We are committed to running our business sustainably, from sourcing materials to how we package and ship your products. We use recycled and renewable materials whenever possible, and we partner with artisans who share our values. We also strive to reduce our carbon footprint by investing in renewable energy and minimizing waste. Join us on our journey toward a more sustainable future!
"Behind each of our natural products, there is a story about the hard work, hope and lives of the hundreds of hands we empower. This is more than just a business it's a humanitarian mission."
NURUL MADJID
Home Basket Founder
At HOME BASKET, we believe in the power of nature. That's why we've curated a collection of over 1400+ natural products, ranging from furniture to home decor. We're proud to ship to over 140+ countries, bringing the best of nature to you, wherever you are.
